Metro d.d.
Lava 8
3000 Celje

Tel.: +386 3 424 15 30
Fax: +386 3 545 10 76
E-mail:[email protected]

About us

Company name:Metro, d. d.
Head office:Lava 8, 3000 Celje, Slovenia
Tel.:+386 3 424 15 30.
Fax:+386 3 545 10 76
E-mail:[email protected]
Business:Other retail sale in non-specialized stores
VAT ID:SI10547860
Bank account:NLB d.d. SI56 0202 9001 5974 935
NKBM d.d. SI56 0483 5000 1244 761
NKBM d.d. SI56 0400 1005 0478 110


The company Metro, d. d., has been managing the Mana brand since 2004. We carry out all activities in the areas of purchasing, sales, marketing and logistics. We are operating successfully with our strategic partners on different markets: since 2004 on the Croatian market, in 2011 we have enter the Bosnian market and in 2017 on the Serbian market.


In Slovenia, we wish to remain the largest retailer with low price clothing items for the entire family, characterized by high quality and fashionable appearance. 

In Croatia, we wish to remain a significant provider of low price clothing. 

We plan to expand retail network on the Serbian market.

We also wish to enter other markets with sufficient market potential.


With wide retail network we wish to offer our buyers the easiest way to fashionable and high quality clothes for the entire family at best prices.


• Fulfilling our customers’ expectations

Our customers always come first. We fulfill our basic mission with the help of friendly sales personnel and  by providing a modern and comfortable shopping environment.

• Good mutual relationships and communication

We are aware that mutual cooperation is necessary for the successful operation of a company. We build good relationships in our company and with all interest groups by means of respect and trust.  

• Enterprising spirit, innovation and effectiveness

We are happy to overcome daily challenges and we always seek to find new solutions. We always wish to be better and to follow trends. For this reason, each employee makes an effort to perform their job well.

• Professionalism, knowledge and human resource development

We are aware that professionalism and knowledge are of key importance in achieving success. We encourage and seek various forms of education, from knowledge transfer within the company to the inclusion of external partners. 


Our priority objectives which enable the fulfillment of our vision are:

-the growth of net revenue generated with commercial activities,

-covering the entire area of Slovenia and Croatia with our retail network,

-the expansion of sales to foreign markets by means of strategic partners, 

-increasing our market share, our reputation and recognizability among our customers,

-providing long-term and affordable sourcing and creating an affordable and high-quality sales program, 

-the increasing of the recognizability of the Mana brand,

-the modernization and standardization of the sales equipment with the goal of unifying the sales network and creating a friendly shopping environment.


•210 stores 

•44,100,000 Euros in sales

•over 7,500,000 clothing items

•48,000 m2 of sales surfaces

•780 employees

•300,000 activ Mana Club members


With our wide retail network, we wish to offer our customers the easiest way to fashionable and high quality clothes for the entire family at best prices. A modern shopping environment, a large selection of clothes, and helpful shop assistants in Mana stores ensure a pleasant shopping experience. 

The Mana brand is available for our customers in 210 retail sale outlets, which are comprised of altogether 48,000 m2 of sales surface.


Mana has been surprising its customers with its rich offer of fashionably, high-quality, and affordable clothing since 2004. 

The Mana sales program includes items for entire family: women’s and men’s clothing, as well as children program with the offer for teenagers, toddlers and babies. The youngest family members clothing are produced in natural materials and comfortable cuts. We also take care for basic models for future mothers.

To fully enjoy your free time, we offer various types of sports apparel made from special technical materials, which are airy,

remove humidity, and are windproof.  

Mana collection is complemented with fashion accessories, underwear and nightwear.


We use flyers to keep our customers informed concerning the wide offer of the Mana brand. We offer low prices,

attractive deals, and we continuously introduce new items to our sales program to invite you to shop in our stores. 


The Mana Club brings together, rewards, and surprises faithful customers.

In the field of customer relationship management, we are developing numerous activities and increasing the usefulness of the Mana Card. Customers may become members of the Mana Club, which brings numerous benefits. All

customer purchases are converted into bonus points. The Mana Club has 300,000 activ members who regularly buy items in our stores.

The information system which supports the activities of the Mana Club enables the direct communication and an active relationship with Mana Club members. Various information concerning numerous new items and current offers is sent to Mana Club members.


Textile production and sales are globally oriented, which means that transportation routes are long. On a little less than 264 ship containers and almost 44 truck deliveries we managed to transport 11,631 m3 of goods, which is 7,5 million pieces of mainly textile goods. 

By combining all logistical processes, we achieved a better functioning of logistics and a more thorough overview of the

logistical movement of goods. The logistical process begins by creating the size of individual transportation packages with the objective of using the space of the transportation means and packing suitable quantities for individual stores.  

The implementation of the modern handling of goods and simplification of receipt procedures of goods which are carried out on 5,500 m2 of storage surface, enables us to deliver products to all sales outlets in a timely manner.

The modern and carefully planned logistical process enables us to send out over 175 tons of goods every month. 


Waste management control was centralized in our logistics department. Because we are an environmentally-friendly company, we carry out waste management control in accordance with valid legislation in our central warehouse as well as in our stores where we organized waste separation. 

By separating our waste, we are rationally reducing municipal waste and contributing to the ecological awareness of individuals and society.

In the field of energy, we are taking measures to improve energy efficiency. This way, we managed to reduce the consumption of energy needed for the lighting and cooling of sales surfaces. We check the supply power of electricity in all power consumption locations. We installed trial LED lighting. This lighting reduced the release of heat into the

environment, and additionally saved electrical power. The new LED technology is used in exterior lighting

elements and as additional influence on the reduction of ecological damage.

Hangers are a necessity in every store in order to present the clothes. We collect damaged hangers and send them to the manufacturer who once again uses them in production.


We have donated over 1,000 different clothing to humanitarian movement Red Cross and other charities for socially

disadvantaged families.

We work together with secondary schools and thus enable students to perform their mandatory internship. We also work together with the Unemployment Office in connection with trial work periods and employing hard-to-place workers.


We pay much attention to the care for our employees. Creating conditions for a pleasant, orderly, and well organized work environment which enables the employees to feel well and increases their motivation is among our main

priorities. Therefore, we offer our employees a number of other benefits:

• Health and safety at work

We follow all statutory obligations in the field of health and safety at work. Accordingly, we regularly carry out

employee training in the field of health and safety at work, as well as fire safety.We inform our colleagues about the prevention and maintenance of good general health.

• Informal socializing

We try to connect our employees with the company as much as possible, even by means of informal socializing. For this purpose, we organize various social gatherings, picnics, day trips, and business conferences, where we get to know each other better by socializing, exchange experiences, opinions, and we create a nice atmosphere. 

• Communication with employees

Our employees can operate successfully and can be happy with their work if they are informed by the company in an

appropriate and timely manner. We place the greatest emphasis on personal

communication; however, we also inform our employees by means of our webpage, email, and notice boards. This way,

our employees are regularly informed

concerning the happenings in the company and information is being exchanged.

• Education

Our employees are professionally equipped by means of constant training. Most frequent are in-company trainings and classes which are carried out quarterly. There, the participants are familiarized with the new developments in the field of sales, particulary fashion trends and outfits. We also prepared practical workshops in fields which are suggested by employees working in retail. 

We made a significant step in the field of personnel development by implementing annual interviews. 


• In carrying out our business activities we plan and set goals with a certain degree of caution.

• We maintain the best prices with the carefull selection of purchasing sources.

The optimization of all business processes  increase business efficiency and performance.

• With visual merchandising, pleasent shopping experiences and  marketing activities we raise the reputation of the Mana brand and attract new customers, increasing the number of purchases and raising the average purchase.

• The satisfaction of our employees remains one of the most important goals.

• Marketing activities are focused on the whole family as the main brand promoter under the slogan »We love fashion at best prices«.

• Educating our employees and strengthening our team spirit.

• We continue with renovation of  existing stores according to the Mana concept.